7.2×
+1.4× vs last 30 days
Time range
Lead → book
26%
Book → won
52%
Avg deal
$1,950
Response avg
~12m
Leads
Bookings
Quality score breakdown · this period
Avg 9.1
9.0–10 · Great
29
7.5–8.9 · Okay
13
< 7.5 · Poor
5
Lost-deal reasons
5 lost · 30d
Price too high
40%
Went with another partner
20%
Scope mismatch
20%
Project deferred
10%
Did not return calls
10%
Top AI-scored leads · this period
Quality > 9.0
01
Alex Morgan · Full-home remodel · Orange
9.6
02
Sarah K · Plumbing consult · Newport Beach
9.4
03
Jenna W · Kitchen redesign · Laguna Beach
9.3
04
Ben F · Design+build feasibility · Costa Mesa
9.2
05
Ravi P · Whole-home renovation · LA
9.1